Bengaluru: Direct-to-consumer lab-grown diamond brand Réia Diamonds has launched a specialised “Ring Studio” in HSR Layout, Bengaluru, introducing a new approach to milestone jewellery shopping. The new space marks the brand’s sixth store in India and third location in Bengaluru.
The Ring Studio has been designed around a personalised jewellery experience, allowing customers to explore, customise and create their own rings through a collaborative design process. Moving beyond traditional jewellery retail formats, the studio focuses on meaningful engagement, particularly for couples looking for engagement rings and wedding bands.
The store features hundreds of ring designs, allowing customers to explore different diamond cuts including oval, marquise and emerald, along with various settings and band styles. Instead of selecting from only ready-made displays, customers can work directly with in-house designers to develop personalised creations.
Customers can bring their own references, sketches or design ideas, which are then transformed into digital 3D models by the design team. To enhance the customisation experience and reduce uncertainty, the studio uses rapid prototyping technology to create physical 3D models of rings, allowing customers to experience the design, fit and feel before the final jewellery piece is produced.
The store environment has been designed to feel more like a relaxed lounge or boutique space rather than a traditional jewellery showroom. Created as an experience-led destination for couples, the studio combines custom ring services with IGI-certified lab-grown diamonds set in BIS-hallmarked gold.
The brand’s experts guide customers through the fundamentals of diamond selection, including the 4Cs — cut, colour, clarity and carat, helping buyers make informed decisions.
While custom rings remain the primary focus, the HSR Layout studio also showcases Réia’s broader jewellery collections. These include the bridal-focused Aisle Collection, the contemporary designs of the Aurora Collection, and the classic aesthetics of the Signature Heritage Collection.
The store also features everyday jewellery options such as stackable couple bands, minimalist necklaces and solitaire diamond studs, catering to customers beyond traditional engagement purchases.
The new launch aligns with Réia Diamonds’ broader expansion strategy of establishing 12 flagship stores across India. Speaking about the growth vision, Prapanjj S K Kota, Co-Founder and Chief Executive Officer, Réia Diamonds, highlighted the importance of creating open and relaxed environments where customers can take time to make significant jewellery decisions.
HSR Layout was selected due to its strong presence of young professionals, technology-driven communities and couples — a key consumer segment for lab-grown diamond jewellery. While the area already has several jewellery retailers, Réia Diamonds aims to differentiate itself by creating Bengaluru’s first dedicated ring design studio focused on personalised jewellery experiences.