Coimbatore: Coimbatore: Premdeep Jewels Gold & Diamonds has opened a new showroom in Kuniyamuthur, Coimbatore, marking another milestone in the jewellery retailer’s 120-year journey.
The showroom was inaugurated by Andrea Jeremiah, an Indian actress and playback singer known primarily for her work in the Tamil film industry. A prominent name in South Indian cinema, Andrea has appeared in films including Pachaikili Muthucharam, Vishwaroopam and Vada Chennai, while also working in Malayalam cinema.
Andrea joined the company’s representatives, customers and local guests for the ceremonial ribbon-cutting. Her presence added prominence to the inauguration and attracted a strong gathering at the new outlet.
Established in 1906, Premdeep Jewels has built its identity around trust, craftsmanship and long-standing customer relationships. The Kuniyamuthur showroom represents a new chapter for the company as it expands its retail presence while continuing a legacy spanning 120 years.
According to the brand, the new showroom will offer gold, diamond and silver jewellery across different categories and occasions. The collections are expected to cater to customers seeking traditional designs, wedding jewellery, contemporary pieces and everyday-wear options.
The opening celebration highlighted the retailer’s heritage and its continued commitment to quality, customer service and craftsmanship. Rather than positioning the launch solely as a store expansion, Premdeep Jewels presented it as an extension of the values that have shaped the company for more than a century.
The expansion also reflects the continued importance of physical stores within jewellery retail. Customers making high-value purchases often seek personalised guidance, wider design selections and the opportunity to assess the workmanship, purity and finish of jewellery before buying.
Through its new Kuniyamuthur showroom, Premdeep Jewels aims to strengthen its presence in Coimbatore and serve both long-standing patrons and a new generation of jewellery buyers.
