Pune: P. N. Gadgil and Sons (PNGS) has introduced the Ganeshotsav chapter of its ‘Dagina Maharashtra-Cha Since 1832’ initiative, continuing the brand’s celebration of Maharashtra’s cultural traditions through jewellery and festive silverware.
Following its earlier tribute to the annual Wari pilgrimage, the new chapter focuses on Ganeshotsav, with a dedicated range of silver Ganpati idols, deity ornaments and puja accessories designed for annual family rituals.
The silver assortment includes thalis, diyas, samais and traditional utensils, with pieces priced up to ₹1.5 lakh. The collection is positioned as a mix of devotional utility and long-term family keepsakes.
Alongside silver, PNGS is also highlighting traditional Maharashtrian gold jewellery starting at around ₹3.8 lakh, aimed at festive gatherings and family celebrations.
Commenting on the launch, Aditya Modak, Chief Operating Officer and Chief Financial Officer, P. N. Gadgil and Sons, said festivals in Maharashtra are deeply connected with tradition and that jewellery often becomes one of the ways those customs are preserved and passed across generations.
He added that after beginning the initiative with Wari, Ganeshotsav was a natural progression for the brand’s wider cultural storytelling platform.
The launch forms part of a broader festive calendar for PNGS, with further chapters planned around Navratri and Diwali.
The complete Ganeshotsav collection is currently available across PNGS stores.
