Mumbai: ORIGEM has introduced a 110% Lifetime Exchange Value programme across its retail network, positioning exchange and upgrade flexibility as a central part of its customer proposition.
Under the new policy, customers can receive 110% exchange value on the diamond component of their ORIGEM jewellery for life. The brand is also offering 100% exchange value on the gold component, calculated at prevailing market rates and subject to applicable terms and conditions.
The initiative is designed to encourage customers to upgrade or refresh their jewellery over time without viewing the original purchase as a fixed, one-time commitment.
By combining full gold value with a premium exchange value on diamonds, ORIGEM is seeking to strengthen post-purchase confidence and make it easier for customers to explore new designs, cuts and settings as preferences evolve.
Commenting on the launch, Anmol Bhansali, Managing Director, Goldiam International Limited, said consumer style has become increasingly fluid, with buyers looking for jewellery that reflects changing lifestyles and preferences. He added that the exchange programme is intended to provide greater confidence around long-term value, particularly in the lab-grown diamond segment where customers may be more open to experimenting with different shapes and contemporary designs.
Abhinav Kumar, President, ORIGEM, said the programme is aimed at rewarding customers who want to upgrade their jewellery over time, while reducing the hesitation that can come with making a long-term purchase decision.
The initiative reflects ORIGEM’s broader focus on building a more flexible ownership model around diamond jewellery, where value retention and the freedom to upgrade form part of the retail experience beyond the initial sale.
