Developed by Emerald Studio Creative, the platform has been designed around the practical sourcing needs of jewellery designers, manufacturers and gemstone buyers. Users can refine Nineteen48’s inventory by gemstone type, colour, shape, size and budget, enabling them to identify suitable stones more efficiently.
The enhanced functionality allows visitors to narrow down hundreds of gemstone options and identify stones suited to specific jewellery designs, customer preferences and price points. By refining the online discovery process, the company is seeking to reduce the time traditionally required to review extensive gemstone inventories.
Alongside improved navigation, the website provides detailed information about individual gemstones, helping buyers better understand the characteristics and background of each stone before making a purchase decision.
“The website was built with jewellers in mind. Our aim was to create a platform that’s intuitive to use, with powerful search and filtering tools that reflect how jewellers source gemstones,” said Emma Perry of Emerald Studio Creative.
“At the same time, we wanted every gemstone to tell its story by providing clear, detailed information that helps users browse and buy with confidence,” she added.
The launch reflects the growing importance of digital sourcing platforms within the jewellery supply chain, particularly as professionals increasingly expect transparent product information, efficient inventory discovery and the convenience of online purchasing.
For Nineteen48, the redesigned website extends its responsible-sourcing proposition into a more accessible digital environment, combining gemstone traceability and product detail with a streamlined buying experience for trade customers.
