Dubai: Malabar Gold & Diamonds has expanded its retail presence in the United Arab Emirates with the inauguration of three new showrooms in Dubai, located in Al Qusais, Karama and Discovery Gardens, on 24th October 2026. Indian actor Suriya inaugurated the Al Qusais outlet, drawing large crowds of customers and fans as the jewellery retailer strengthened its presence in one of its most important international markets.
The inauguration ceremony was attended by K.P. Abdul Salam, Vice Chairman of Malabar Group; Shamlal Ahamed, Managing Director – International Operations; Mayankutty C., Senior Director; Ameer CMC, Director of Finance and Administration; Sakkeer P., Head of Merchandising and Supply Chain Management (Gold); and Ranjith K.V., Regional Head – UAE, alongside other senior company representatives.
The simultaneous opening of three showrooms represents a significant addition to Malabar Gold & Diamonds' Dubai retail network, allowing the company to reach customers across established residential and commercial districts. Al Qusais, Karama and Discovery Gardens serve diverse customer communities, including a substantial South Asian population with strong demand for gold, diamond and occasion-based jewellery.
The newly inaugurated showrooms feature gold, diamond, precious gemstone, platinum, bridal and contemporary jewellery collections. Designed with spacious display areas, modern interiors and dedicated customer consultation spaces, the outlets aim to accommodate a broad range of jewellery-buying preferences. The Al Qusais and Karama stores also include exclusive luxury lounges intended to provide a more personalised shopping experience.
Commenting on the expansion, M.P. Ahammed, Chairman of Malabar Group, highlighted the UAE's importance in the company's international growth strategy. He noted that the country has played a pivotal role in the retailer's development and continues to offer significant opportunities through its business environment and multicultural consumer base. The UAE also serves as the headquarters for Malabar Gold & Diamonds' international operations.
The retailer's expansion comes amid continued competition in Dubai's organised jewellery market, where established brands are increasing their neighbourhood presence to improve customer accessibility and strengthen relationships with local communities. The three locations provide access to different residential catchment areas, supporting the company's strategy of bringing its jewellery collections closer to consumers.
K.P. Abdul Salam, Vice Chairman of Malabar Group, described the strong customer response during the inauguration as an indication of the confidence customers place in the brand. He also emphasised the company's focus on responsible sourcing, quality assurance, transparency and customer protection as part of its retail operations.
Shamlal Ahamed, Managing Director – International Operations, acknowledged actor Suriya's longstanding association with the brand and highlighted the company's efforts to combine contemporary showroom design with personalised service and a comprehensive product portfolio.
To mark the opening, Malabar Gold & Diamonds introduced promotional offers across its UAE retail network, including cash vouchers on eligible diamond and precious gemstone jewellery purchases and discounts on selected jewellery categories. The inaugural promotional campaign is scheduled to continue until 8 November 2026.
Founded in 1993, Malabar Gold & Diamonds has developed into one of the world's largest jewellery retail chains, with operations spanning India, the Middle East and other international markets. The company has consistently identified the UAE as a strategic market supporting its international expansion and engagement with a geographically diverse customer base.
The latest openings reinforce the importance of Dubai within the company's global retail strategy, particularly as demand for branded jewellery, bridal collections and contemporary designs continues to shape purchasing patterns across the Gulf region.
With three additional showrooms in Al Qusais, Karama and Discovery Gardens, Malabar Gold & Diamonds is strengthening its neighbourhood retail presence while expanding access to its jewellery portfolio across the UAE's competitive gold and diamond jewellery market.