Under the offer, customers can avail themselves of discounts of up to 30% on making charges for gold, uncut diamond and gemstone jewellery. The brand is also offering savings of up to 30% on diamond value, extending the campaign’s appeal across bridal, gifting and everyday jewellery categories.
A key highlight of the initiative is Malabar’s zero-deduction old gold exchange policy. Customers can exchange their existing gold jewellery for new designs without any deduction in the assessed weight of the gold, allowing them to upgrade their collections while retaining the full value of the precious metal.
Commenting on the campaign, M.P. Ahammad, Chairman of Malabar Group, said that festive occasions remain deeply connected with India’s jewellery-buying traditions. He noted that the initiative seeks to deliver meaningful customer value while remaining aligned with the group’s longstanding principles of quality, transparency and trust.
The offer spans Malabar Gold & Diamonds’ extensive portfolio of gold, certified diamond, platinum and silver jewellery, ranging from elaborate bridal creations to contemporary lightweight designs.
Customers will also continue to receive the benefits covered under the brand’s customer-assurance programme. These include uniform gold rates across India, transparent price breakdowns, government-approved HUID hallmarking, and diamonds certified by internationally recognised laboratories such as IGI and GIA.
Additional assurances include lifetime free maintenance, guaranteed buyback options and detailed billing that clearly outlines the cost and specifications of each purchase.
Through the Ashada Shubha Labh campaign, Malabar Gold & Diamonds is seeking to strengthen its festive proposition in Karnataka while reinforcing its broader commitment to responsible retailing, transparent pricing and long-term customer confidence.
