New Jersey: Joyalukkas has further strengthened its retail presence in North America with the inauguration of its eighth showroom in the United States. Located in Iselin, New Jersey, the opening marks a significant milestone for the company as it celebrates ten years in the American market, following its entry in 2016.
The new showroom, located at 42 Marconi Avenue, officially opened during a special event held on July 11, 2026. The ribbon-cutting ceremony was led by Woodbridge Township Mayor John E. McCormac, who was joined by key executives from the jewellery retailer, including Joyalukkas Jewellery Chief Executive Officer John Paul Alukkas and Director Sonia Alukkas.
Local civic leaders, community representatives and long-standing customers also attended the event to celebrate the showroom’s opening and the brand’s growing presence across the region.
The Iselin showroom offers customers a wide selection of fine jewellery designed for everyday wear as well as weddings and special occasions. Its collections include traditional and contemporary gold jewellery in 22-karat and 18-karat purity, alongside an extensive range of diamond rings, necklaces and daily-wear pieces.
Customers seeking traditional craftsmanship can explore uncut polki diamond sets and colourful gemstone jewellery, while those preferring contemporary styles can choose from a selection of modern platinum pieces.
The Iselin location joins Joyalukkas’ established network of showrooms across major metropolitan markets in the United States. The company currently operates stores in Edison, New Jersey; Artesia, California; Naperville and Chicago, Illinois; Dallas, Texas; and Atlanta, Georgia.
The selection of these locations reflects the company’s strategy of establishing a presence in regions with strong demand for certified gold, diamond and fine gemstone jewellery. While the brand continues to cater to the South Asian diaspora, it is also working to build a broader and more diverse customer base across the United States.
Speaking at the inauguration, John Paul Alukkas highlighted the importance of New Jersey to the company’s global growth strategy. He described the opening as a proud moment in Joyalukkas’ continuing expansion across the American market.
He also acknowledged New Jersey’s vibrant and welcoming community and expressed enthusiasm about bringing the complete Joyalukkas retail experience closer to customers in Iselin and the surrounding areas. He added that the company remains committed to offering high-quality craftsmanship, transparent business practices and dependable customer service.
Joyalukkas continues to build on its long-standing focus on design diversity, product purity and personalised customer care, strengthening its position as a trusted destination for customers seeking fine everyday, bridal and occasion jewellery in North America.
