The Kurnool store was inaugurated by Sri T.G. Venkatesh, former Member of Parliament, Rajya Sabha, in the presence of Goyaz Founder and CEO Priyanka Vemuluri and Managing Director Ravi Vemuluri.
Founded in January 2023, Goyaz Silver Jewellery was established to offer an accessible alternative to traditional gold jewellery amid rising precious-metal prices. The brand specialises in BIS-hallmarked 92.5 sterling silver jewellery finished with 22-karat gold plating, creating the visual richness of traditional gold designs at a more attainable price point.
The company’s product strategy is centred on bridal, occasion and heritage-inspired jewellery rather than lightweight base-metal fashion accessories.
Speaking at the launch, Vemuluri said the brand remains focused on taking premium design-led jewellery to customers in emerging and regional markets as it continues to expand its retail network.
The new Kurnool showroom houses several of Goyaz’s signature collections, including the Maya Collection, which combines traditional temple-jewellery motifs with lighter constructions designed for extended wedding celebrations.
The collection incorporates moissanite Polki, rubies, emeralds and pearls, with key pieces including multi-layered harams centred on Lord Balaji pendants. The wider assortment also features Victorian-inspired Polki bridal sets with antique finishes, temple jewellery, layered Chandraharams, chokers and handcrafted jhumkas.
To mark the opening, Goyaz has introduced a promotional campaign valid until 2nd August 2026. Under the offer, the showroom will absorb the full GST component on purchases made during the promotional period.
Customers will also receive complimentary jewellery based on purchase value. The benefits begin at ₹2,000 in complimentary jewellery on purchases above ₹10,000 and increase to ₹50,000 on transactions exceeding ₹2,00,000.
All purchases are supported by BIS hallmark certification, a stated exchange value of 55% and lifetime stone-maintenance services.
With its entry into Kurnool, Goyaz Silver Jewellery is seeking to strengthen its position in the fast-growing gold-plated silver segment, where bridal scale, traditional aesthetics and price accessibility are increasingly shaping consumer demand.
