Noida: Devisa Jewellery has expanded its presence in Delhi NCR with the opening of its second store in Sector 18, Noida, continuing a regional retail rollout that began with its flagship in Karol Bagh earlier this year.
The new showroom, located at G-40, G-Block, Sector 18, was inaugurated on 17 September 2026 by actor Huma Qureshi.
Following the Noida opening, Devisa is preparing to launch another outlet in Pitampura next month, with three additional locations planned across NCR as part of its wider expansion strategy.
A central element of Devisa’s retail proposition is its zero making charge model on 22KT gold jewellery. Vikas Garg, Founder and Director, Devisa Jewellery, said the approach was developed in response to customer concerns around making charges, particularly as higher gold prices have increased the overall value of jewellery purchases.
According to Garg, the company uses bulk procurement and a lower-margin model to support its pricing strategy while offering hallmarked 22KT gold jewellery.
To mark the Noida opening, Devisa has introduced promotional offers including zero making charges on 22KT gold jewellery and gold coins, alongside a buy-one-get-one offer on certified natural diamond jewellery.
The jeweller is also running its ‘Biggest Jewellery Festival of India’ campaign. Customers spending ₹10,000 or more receive a lucky draw coupon, with prizes including five Toyota cars, refrigerators, televisions and microwave ovens.
The new showroom houses bridal and everyday jewellery, including the brand’s Raj Vivaah collection, featuring coordinated gold jewellery sets for wedding purchases. The assortment also includes lightweight gold and diamond designs aimed at customers seeking jewellery for regular wear.
With its second NCR location now operational and further stores in the pipeline, Devisa is positioning pricing, promotional retail and rapid neighbourhood expansion as key elements of its growth strategy in the competitive Delhi NCR jewellery market.
