Italy: Bvlgari has named Ningning, member of K-pop group aespa, as its newest global brand ambassador, bringing another influential figure from contemporary music and fashion into the Italian maison’s international ambassador portfolio.
The partnership was announced through Bvlgari’s official channels on 21 September 2026, with the maison highlighting Ningning’s artistry, distinctive presence and willingness to explore new creative directions as qualities that align with the brand’s identity.
Since debuting with aespa in 2020, Ningning has built a global following through her vocals, performance style and growing presence within fashion and luxury. Her appointment further reflects the increasing crossover between global luxury houses and South Korean cultural figures whose influence extends well beyond music.
Marking the beginning of the partnership, Ningning appears in Bvlgari creations from two of the maison’s most recognisable collections: Divas’ Dream and Serpenti.
The Divas’ Dream collection is distinguished by its fan-shaped motif, inspired by the mosaics and architectural heritage of Rome, while Serpenti translates Bvlgari’s iconic serpent into jewellery and timepieces through sculptural forms, precious metals and gemstones.
In her first official imagery for the maison, Ningning brings a contemporary expression to these established Bvlgari codes, connecting the house’s Roman heritage with a younger global audience.
Commenting on the association, Ningning expressed her excitement at joining Bvlgari and said she looked forward to creating something special with the maison.
The appointment adds another dimension to Ningning’s growing presence in global fashion while reinforcing Bvlgari’s strategy of connecting its historic design language with contemporary cultural voices.
Through the partnership, the maison continues to position Serpenti, Divas’ Dream and its wider jewellery universe within a global conversation shaped increasingly by music, fashion and a new generation of luxury consumers.
