The festival carries deep cultural significance across South India. Celebrated for its prosperity, equality, and joy, the period signifies wealth and auspicious beginnings; buying gold during Onam remains a cherished annual ritual.
Founded in 1925 by Bhima Bhattar in Alappuzha, Bhima Jewellery has grown into a major industry name over its century-long history. As the first retailer in Kerala to introduce readymade ornaments and standardized purity benchmarks, the brand built its reputation on hallmarking transparency and trusted service. The name Bhimotsavam itself combines the brand name with "Utsavam," the Malayalam word for festival, highlighting a commitment to creating a festive shopping experience.
This year, customers visiting participating showrooms can enter a grand lucky draw featuring a brand-new car as the bumper prize, along with several two-wheelers for secondary winners. Price benefits during the campaign include up to 50 percent off on making charges for gold ornaments, savings reaching up to Rs 15,000 per carat on diamond purchases, and an additional Rs 1,200 bonus value when exchanging old gold.
The promotional offers and lucky draw entries are available strictly at selected Bhima showrooms in Kerala, including Trivandrum on M.G. Road, Attingal, Pothencode, Kanhangad, and Kasaragod.
Showrooms are displaying a broad range of styles tailored for the season. Highlights include the specially designed Pavizhamalli collection, which blends classic Kasu coin motifs, red Kemp stones, green accents, and pearls crafted specifically to pair with Kasavu sarees. Buyers can also browse heavy heritage antique bridal sets, Sri Krishna temple necklaces, emerald studs, and contemporary lightweight daily wear from their diamond and platinum lines.
The leadership team, guided by Chairman Dr. B. Govindan and Managing Director Suhas M.S., continues to build on the company's long-standing foundation. Dr. Govindan has consistently emphasized that the festival is structured to bring the Malayali community the grandeur they anticipate during Onam by offering traditional designs crafted specifically for the season. Suhas M.S. focuses on delivering a refined retail experience by bringing together handpicked statement pieces under one roof alongside strong promotional value to thank generations of loyal customers. Every seasonal campaign rests on the brand's core promises of uncompromised purity, transparent billing, and trust built over a hundred years.