Dubai: Bhima Jewellers is set to expand its retail footprint in the UAE with the opening of two new showrooms in Al Barsha and Muwaileh on 20th August 2026, marking another milestone in the brand’s regional growth journey.
The upcoming openings will see Bhima Jewellers strengthen its presence across two key consumer locations. The Al Barsha showroom will be located at Lulu Hypermarket, 2nd Floor, Al Barsha, Dubai, providing customers with convenient access to the brand’s jewellery collections in one of the city’s prominent residential and retail districts.
The second showroom in Muwaileh will open on the same day, turning 20th August into what the company has described in its promotional campaign as “One Big Day.” The simultaneous launches highlight Bhima Jewellers’ continued emphasis on widening its retail reach and bringing its jewellery offerings closer to customers across the UAE.
Through the new stores, customers can expect to explore the brand’s range of jewellery distinguished by craftsmanship, classic design sensibilities and contemporary styling. The expansion also comes as jewellery retailers across the Gulf continue to invest in physical stores that combine product discovery with personalised, experience-driven shopping.
Bhima Jewellers has been building its presence across the Middle East, catering to a diverse customer base seeking jewellery for weddings, festive occasions, gifting and everyday wear. The addition of the Al Barsha and Muwaileh outlets is expected to further improve the brand’s accessibility in important residential catchments while supporting its long-term retail expansion strategy.
Ahead of the launch, the jeweller has been creating anticipation through its social media campaign, inviting customers to “get ready to welcome a new world of brilliance” and positioning the dual opening as a celebratory moment for the brand.
With both showrooms scheduled to welcome customers from 20th August 2026, Bhima Jewellers’ latest expansion adds two new destinations to its growing UAE retail network and reinforces its focus on strengthening customer engagement in the region.