Bengaluru: Bhima Jewellers has concluded its Bhima Brilliance Diamond Jewellery Festival with the handover of a BMW X1 to grand prize winner H. Shashi Shetty at the brand’s Mangaluru showroom.
The month-long promotion ran from 9 July to 9 August 2026 across Bhima Jewellers’ 21 stores in Karnataka, Tamil Nadu and Andhra Pradesh. A lucky draw was subsequently held on 17 August at the retailer’s Koramangala showroom in Bengaluru, where Shetty’s entry was selected.
The campaign was timed around the July–August shopping season, targeting both returning NRIs and domestic customers purchasing jewellery for weddings, festive occasions and long-term value.
During the promotion, customers were offered a range of purchase incentives, including up to 100 per cent off on making charges, ₹5,000 cashback per carat on diamond purchases, and an additional ₹5,000 per carat under a diamond exchange scheme. Eligible purchases also included complimentary 24KT gold bars.
Shetty, who made his qualifying purchase at the Mangaluru showroom, received the vehicle alongside his family. He described the win as unexpected and thanked Bhima Jewellers for making the purchase experience especially memorable.
The festival highlighted a broad selection of certified diamond jewellery, spanning solitaires, bridal sets and lightweight contemporary designs for everyday wear.
For Bhima Jewellers, the campaign combined product-led retail with consumer engagement incentives, helping drive participation across both metropolitan and regional markets during an important seasonal buying period.
