Odisha: Arundhati Jewellers has announced the opening of registrations for ‘Star Influencer of Odisha 2026’, a new talent-search initiative aimed at identifying and recognising promising content creators from across the state.
Positioned by the company as one of Odisha’s biggest influencer hunts, the campaign invites aspiring influencers and digital personalities to participate and showcase their creativity, communication skills and ability to engage audiences across social media platforms.
The initiative was announced through the official social media pages of Arundhati Jewellers and Arundhati Bandhakala. According to the campaign announcement, selected participants will have the opportunity to compete for cash prizes of up to ₹2 lakh.
Interested applicants can register by scanning the QR code featured in the campaign creative or by accessing the registration page available on Arundhati Jewellers’ official website.
Through the competition, Arundhati Jewellers is seeking to connect with Odisha’s expanding community of digital creators while providing regional talent with a larger platform. The campaign reflects the growing role of influencer-led communication in the jewellery industry, where brands are increasingly collaborating with local creators to build stronger connections with younger, digitally active consumers.
Anchored by a cash prize of up to ₹2 lakh, ‘Star Influencer of Odisha 2026’ has been positioned by Arundhati Jewellers as a high-visibility platform for the state’s emerging digital creators. The campaign combines aspirational, competition-led communication with Odia-language elements, reflecting the brand’s strong regional connect and its intent to engage audiences across Odisha in a culturally relevant manner.
While the initial announcement confirms that registrations are now open, details regarding eligibility requirements, audition rounds, judging criteria, registration deadlines and the final selection process have not been included in the promotional post.
The initiative is expected to generate participation from creators working across fashion, lifestyle, jewellery, entertainment and regional content. It also provides Arundhati Jewellers with an opportunity to discover authentic local voices capable of representing Odisha’s culture and contemporary consumer landscape.
