Mumbai: Waman Hari Pethe Jewellers has completed 117 years of heritage, and to celebrate this milestone, the historic jewellery brand has announced special anniversary offers as a tribute to the generations of customers who have been part of its journey.
Customers visiting any of the brand’s showrooms across India can avail 20% off on gold jewellery making charges, making it an attractive opportunity for families planning wedding and festive purchases. The brand is also offering a 20% discount on diamond value, covering a wide range of diamond jewellery including statement pieces and everyday designs. The anniversary offers are available until 16 August 2026.
The journey of Waman Hari Pethe Jewellers began in 1909 in Girgaon, Mumbai, when brothers Waman Hari Pethe and Ganesh Hari Pethe entered the jewellery trade. Starting with pearl and gold trading, the brothers gradually built the business through dedication, craftsmanship and a strong commitment to customer trust. Their efforts led to the establishment of a larger jewellery store in 1935, marking a significant milestone in the brand’s growth.
At a time when formal purity standards and hallmarking systems were not yet established in India, the Pethe brothers introduced their own stringent testing practices to ensure customers received genuine and quality gold. Over the decades, this commitment towards authenticity helped the brand build a strong reputation among families across Maharashtra and beyond, including esteemed clientele.
Even as the brand continues to evolve, its philosophy remains centred around being a trusted jewellery partner for customers during their most important life moments. Waman Hari Pethe Jewellers became one of the early major Indian jewellery retailers to receive fair-trade certification from the Indian Association for Gold Excellence and Standards (IAGES), reflecting its focus on responsible sourcing and transparency.
Company leaders, including CEO Sachin Sawant and Director Aditya Pethe, credit the brand’s long-standing success to the continued trust of customers and the dedication of its artisans. The 117th anniversary represents not only a celebration of the past but also a commitment towards maintaining transparency, craftsmanship and customer relationships for future generations.
Known for its authentic Maharashtrian bridal jewellery, including Thushi chokers, Kolhapuri Saaj necklaces and traditional pearl Nath designs, Waman Hari Pethe Jewellers also offers a wide range of contemporary creations. The brand’s diamond and gemstone jewellery collections have gained recognition on international platforms, including appearances at the Cannes Film Festival.
Alongside traditional collections, the brand continues to cater to younger consumers through lightweight and contemporary jewellery designs. Its offerings include 18K rose gold pendants, everyday earrings and modern lightweight gold collections designed for versatile styling.
Adapting to changing consumer behaviour, the brand has also embraced digital initiatives. Customers can explore collections online, connect with designers through virtual consultations and experience convenient jewellery shopping solutions.
With a combination of heritage craftsmanship, contemporary designs, digital innovation and new-age collections, including silver and lab-grown diamond offerings, Waman Hari Pethe Jewellers continues to bridge its 117-year legacy with the expectations of modern jewellery consumers.
