Chennai: Vummidi Bangaru Jewellers (VBJ) has opened a new store at Anna Salai, Chennai, adjacent to its original store, signifying its long-standing association with the city and marking a new phase of expansion.
Spanning 14,000 sq. ft, the new space has been strategically designed to showcase the brand’s wide jewellery range across different levels. The ground floor houses gold, precious and jadau designs, while the first floor is dedicated to diamond, solitaire and platinum collections, offering customers a more focused space for considered purchases.
Adding to the personalised experience, VBJ has introduced the second floor as Atelier VBJ, a new format created for private and immersive consumer interaction. It features dedicated lounges, private viewing rooms and specialised services, offering a retail engagement experience beyond the conventional showroom approach.
Speaking on the new space, Amarendran Vummidi, Managing Partner, VBJ, said the store is aimed at translating the brand’s 125-year-old legacy into a more personalised consumer experience, while providing a dedicated zone for showcasing its jewellery collections.
The launch also marks the brand’s forward-looking vision of expanding across Tamil Nadu and Telangana. Within Chennai, VBJ aims to strengthen its presence across high-potential catchments such as T. Nagar and Chromepet. Beyond Chennai, the brand is set to expand into key cities including Coimbatore and Tiruchirappalli in Tamil Nadu, along with Hyderabad in Telangana.
Apart from its national expansion, the brand is also looking to grow internationally by scaling its operations in the United States. Building on its presence in Texas, VBJ is planning expansion into Milpitas, California, catering to the growing Indian diaspora.
