Kolkata: Silver jewellery brand, Tribe Amrapali, launched its 38th store at Kolkata’s Netaji Subhash Chandra Bose International Airport, Terminal 2, marking the brand’s aspiration to expand its airport presence and connect with consumers at a prime travel point.
The new store reflects Amrapali’s signature aesthetic, offering its most curated and distinctive pieces to consumers at a travel hub, connecting with diverse cultures in both an intuitive and immersive shopping destination.
Speaking on the launch, Akanksha Arora, CEO of Tribe Amrapali, said, this store marks the healthy response we received at our first airport space, which encouraged us to open this new location.
Arora further emphasised, “Airports bring together people from diverse cultures and regions, providing an opportunity for many to explore the brand for the first time, naturally during their journey. Airport stores enhance the shopping experience and often lead to spontaneous gifting, creating an intriguing consumer transaction.
Tribe Amrapali is introducing silver with aesthetic designs and has steadily expanded its retail footprint nationwide, strengthening its presence across Mumbai, Delhi, Bengaluru, and Ahmedabad.
