The appointment reflects Rolex’s continued association with personalities whose influence extends across culture, cinema, achievement and public life. Chopra Jonas, who was crowned Miss World in 2000, has built a global career spanning Indian cinema, Hollywood, production, entrepreneurship and advocacy.
Her inclusion strengthens Rolex’s connection with a wider international audience at a time when Indian talent is gaining stronger visibility across the global luxury landscape. The move also highlights the growing relevance of India in luxury brand conversations, both as a market and as a source of globally recognised cultural figures.
Over the years, Chopra Jonas has become one of India’s most visible international personalities, with associations across fashion, beauty, lifestyle and luxury. She has also worked in social-impact spaces, including her long-standing association with UNICEF.
For Rolex, the appointment adds to a legacy of partnering with individuals known for ambition, excellence and influence beyond their primary fields. For Chopra Jonas, it marks another significant addition to her global brand journey and reinforces her position as one of the most recognised Indian faces on the world stage.
Headquartered in Geneva, Switzerland, Rolex is one of the world’s most prestigious Swiss watchmakers, known for its precision, craftsmanship and long-standing association with achievement, excellence and timeless luxury.
