The exhibition will be held on July 17, 2026, at Sheraton Grand Palace, Indore, bringing together jewellery brands, fashion designers, lifestyle exhibitors and festive collections ahead of the Raksha Bandhan season.
As part of the exhibition, Punjabi Saraf will present its latest jewellery collections, offering visitors an opportunity to explore designs that blend heritage craftsmanship with contemporary aesthetics.
Among the key highlights will be the brand's Airloom Collection, featuring lightweight temple jewellery and antique-finish gold designs created for extended wear without compromising on traditional grandeur.
The exhibition will also feature the Ojas Collection, showcasing handcrafted Polki jewellery designed with contemporary silhouettes while preserving the timeless appeal of traditional Indian craftsmanship.
In addition to these signature collections, Punjabi Saraf will present a curated selection of bridal jewellery, statement bangles, cocktail rings, haathphools, necklaces and gemstone jewellery featuring emeralds, rubies, pearls and certified diamonds.
Established in 1947 by Late Harishchandra Anand, Punjabi Saraf has grown into one of Central India's most respected jewellery houses. Over three generations, the brand has built a reputation for quality, transparent pricing and craftsmanship, serving thousands of families while earning more than 20 national awards.
Commenting on the upcoming exhibition, Vedant Anand, Director, Punjabi Saraf, said, “Consumer preferences are evolving rapidly.
Today's buyers want jewellery that offers the grandeur of traditional heritage designs while remaining lightweight and comfortable to wear throughout the day. Our collections for Abhyuday Rakhi Bazaar have been created keeping this balance in mind.”
The Abhyuday Rakhi Bazaar has established itself as one of Indore's prominent festive lifestyle exhibitions, bringing together premium jewellery, designer rakhis, fashion labels, gifting solutions and home décor brands under one roof.
For Punjabi Saraf, the partnership reflects its continued focus on engaging directly with consumers through curated lifestyle events while showcasing jewellery collections designed for contemporary celebrations.
As the festive season approaches, the exhibition is expected to provide visitors with a comprehensive destination for jewellery, fashion and festive shopping while highlighting the evolving trends shaping India's organised jewellery retail market.
