Mumbai: Om Jewellers has teamed up with fashion influencer Masoom Minawala to unveil its new collection, highlighting the harmony of timeless craftsmanship and modern elegance. The collaboration aims to show how effortlessly the brand's classic jewellery blends with fashion-forward styling.
Although Om Jewellers has officially announced its partnership with fashion influencer Masoom Minawala, the brand has kept many details under wraps. To build curiosity, it has been engaging its audience on Instagram with interactive posts. The brand recently shared a post showcasing its masterpiece bangle, studded with intricate polki diamonds and emeralds, asking, “Can you picture how stunning these would look on @masoomminawala? Not long now until you see the complete look.” This approach not only places the jewellery in front of the right consumer but also sparks curiosity and encourages interaction, helping the brand reach a broader audience.
This digital marketing strategy helps Om Jewellers expand its reach, while working with a youthful and influential figure like Masoom Minawala connects the brand with a fashion-driven audience.
Founded in 1939 in Gujarat, Om Jewellers has a long history, starting as manufacturers before opening retail stores in 1999. Since 2015, the brand has built a strong online presence and expanded in Mumbai, with stores in areas like Bandra, Ghatkopar, Mulund, and Borivali, becoming a trusted name in luxury jewellery.
