Marli New York Opens New Flagship Boutique on Madison Avenue

New York: Marli New York has emerged as a contemporary luxury fine jewellery brand with a distinct design language rooted in modern elegance, individuality and craftsmanship. The brand continues to strengthen its presence in key luxury markets through curated retail spaces and signature jewellery collections.

The brand has now expanded its retail footprint with the opening of a new flagship boutique on Madison Avenue in New York City. The 2,418-square-foot store, which opened in May 2026, marks Marli’s second location in Manhattan and its 16th boutique globally.

Located at 785 Madison Avenue, between East 66th and East 67th Street, the flagship is positioned in one of New York’s most prominent luxury retail districts. The opening forms part of the company’s broader growth strategy as it continues to build a stronger international retail network.

Founder and creative director Maral Artinian said the Madison Avenue boutique marks a new chapter for the brand, describing it as a space that reflects the Marli spirit and brings together design, emotion and individuality.

The boutique showcases Marli’s core jewellery collections, including Cleo, Avenues, Tip-Top and EMPIRE, along with its recently launched timepieces. The store design was developed in collaboration with architecture firm Aranda\Lasch, which has previously worked on Marli boutiques in Geneva, Dubai, Riyadh, London and Hudson Yards in New York.

The new flagship also features an updated M Lounge concept and the Marli Club, a private client space located on the second floor. The Madison Avenue opening comes as Marli marks ten years in business and prepares for several planned launches in 2026.

Marli New York is a recognised international luxury fine jewellery brand. Founded in 2014, the brand works in 18K gold and has established a luxury retail presence across key global destinations, including its Madison Avenue flagship in New York and a boutique at Harrods London.