Kochi: Joyalukkas hosted PRIDE 2026 – Partnerships, Recognition & Innovation in Design Excellence at the Adlux Convention and Exhibition Centre in Kochi, Kerala, bringing together more than 200 global exhibitors for an exclusive jewellery sourcing and innovation platform.
The event was inaugurated by Chairman Joy Alukkas and his wife, Jolly Joy Alukkas, in the presence of leading industry representatives, dignitaries and the brand’s senior leadership team.
Designed as a focused sourcing platform with Joyalukkas as the exclusive buyer, PRIDE 2026 showcased a wide range of jewellery collections from international supplier partners across categories. The exhibition presented future-ready designs, fine craftsmanship and new product directions aimed at strengthening Joyalukkas’ global retail offering.
The event served as a platform for discovering distinctive jewellery collections, design-led innovation and upcoming trends from supplier partners across markets. From traditional craftsmanship to contemporary collections, PRIDE 2026 reflected the scale at which Joyalukkas continues to engage with its global supply network.
Among those present at the inauguration were Pramod Agarwal, Chairman, National Gems and Jewellery Council of India; Vaishali Banerjee, Managing Director, PGI India; and actress Aparna Balamurali.
The Joyalukkas leadership team was represented by John Paul Alukkas, CEO, Thomas Mathew and Antony Jos, Executive Directors, along with Sonia Alukkas and Elsa Joy Alukkas, Directors.
More than a trade exhibition, PRIDE 2026 positioned itself as a celebration of jewellery partnerships, craftsmanship and design excellence. The event highlighted the brand’s continued focus on bringing exclusive and trend-setting jewellery collections to customers across its global markets.
With participation from over 200 supplier partners under one roof, PRIDE 2026 once again reflected Joyalukkas’ commitment to product innovation, design diversity and strong supplier relationships within the jewellery industry.
