Hillberg & Berk Opens New Store at Sherwood Park Mall

Sherwood Park: Canadian jewellery brand Hillberg & Berk has marked the grand opening of its newest location at Sherwood Park Mall, further expanding its retail presence and community reach.

The brand celebrated the opening with customers and local partners, positioning the new store as part of its growing network of jewellery boutiques across Canada. The launch reflects Hillberg & Berk’s continued focus on physical retail, customer engagement and accessible luxury jewellery experiences.

Hillberg & Berk is a Canadian, women-owned jewellery brand founded in 2007 by Rachel Mielke in the Canadian prairies. The brand is known for jewellery that combines everyday wearability with bold design, offering pieces across earrings, rings, necklaces, bracelets and personalised jewellery.

The brand’s identity is built around self-expression, quality and purpose. Its jewellery range includes materials such as .925 sterling silver, gold vermeil and 10k gold, with the brand also highlighting durability and everyday styling as key parts of its product positioning.

Beyond retail, Hillberg & Berk has developed a strong purpose-led positioning through its “1% for Women” commitment, where a portion of annual sales supports initiatives focused on uplifting women. The brand is also the official jewellery partner of the Canadian Olympic Committee, strengthening its association with Canadian pride, sport and women-led storytelling.

The Sherwood Park Mall opening gives Hillberg & Berk another opportunity to connect with customers in person, offering styling support, jewellery care, repairs, bracelet fitting and product discovery through its in-store experience.

With more locations expected to follow, the new Sherwood Park store signals Hillberg & Berk’s continued confidence in boutique retail and its strategy of combining jewellery, community and purpose-led brand building.