Mumbai: Ghanasingh Be True has unveiled its 'Destination Wedding Heirloom Collection' at Pernia Bandra, presenting a fresh brand update centred on wedding jewellery, legacy dressing and modern occasion-led luxury.
The collection was unveiled by Amruta Fadnavis, a former banker, singer and social worker, who is also widely recognised as the wife of Maharashtra Chief Minister Devendra Fadnavis. Her presence added a distinguished public and cultural dimension to the launch, strengthening the collection’s positioning within the premium wedding and lifestyle space.
The new collection has been designed around the growing relevance of destination weddings, where jewellery is no longer limited to the main bridal ceremony. Today’s wedding wardrobe moves across multiple functions, travel-led celebrations, intimate gatherings and statement occasions. Through this launch, Ghanasingh Be True appears to address this evolving customer by offering pieces that balance visual impact, emotional value and long-term heirloom appeal.
By choosing Pernia Bandra as the venue, the brand placed the collection within a curated luxury fashion environment. The setting created a natural connection between bridal fashion, occasion wear and fine jewellery, allowing the collection to be presented as part of a complete wedding lifestyle experience.
The launch also reflects a wider shift in India’s jewellery market, where legacy jewellers are refreshing their storytelling for a younger, design-conscious wedding audience. Instead of presenting jewellery only as a traditional family purchase, brands are now building narratives around personal style, travel weddings, occasion dressing and heirloom continuity.
With the Destination Wedding Heirloom Collection, Ghanasingh Be True reinforces its focus on bridal and occasion jewellery while bringing its heritage-led design language into a contemporary wedding context.
Ghanasingh Be True, led by Krishna Ghanasingh, carries a legacy that traces back to 1905 and positions itself around timeless elegance. With its presence across Mumbai and Hyderabad, the brand continues to build its identity around jewellery that combines heritage value with contemporary styling needs.
