Pune: Dilip Sonigara Jewellers has introduced its Deep Mahotsav Collection for Adhik Maas, focusing on handcrafted silverware and silver jewellery for devotional offerings, gifting and family occasions.
Adhik Maas, also known as Purushottam Maas, is an additional month in the Hindu lunar calendar and is considered significant for prayer, charity, offerings and spiritual purchases. The 2026 Adhik Maas period began on 17th May and continues into mid-June, creating a focused retail window for silver articles, puja-related products and meaningful gifting.
The collection is positioned around the idea of celebrating relationships through silver. Silverware, silver jewellery, lamps, puja articles and gifting pieces continue to hold cultural relevance during auspicious periods, especially among families looking for symbolic and accessible purchases.
As part of the campaign, Dilip Sonigara Jewellers is offering 50% off on making charges for silver articles and jewellery. The offer is valid from 17th May to 16th June 2026.
The retailer has a presence across Chinchwad, Hinjewadi, Chakan, Kamshet, Rahatani and Talegaon, giving the campaign reach across key local markets in Pune, Maharashtra. By linking the collection with Adhik Maas, the brand is using occasion-led curation to drive store engagement and highlight silver as both a devotional and gifting category.
For jewellery retailers, Adhik Maas offers a distinct opportunity outside the larger festive and bridal seasons. While gold often dominates high-value purchases, silver-led collections can attract customers looking for traditional, spiritual and relationship-driven buying options.
