Mumbai: Candere by Kalyan Jewellers has launched a new video advertising campaign featuring its brand ambassador, actor Shahrukh Khan, highlighting its solitaire jewellery collection. The campaign positions the jewellery as an essential part of one’s day-to-day life and special moments.
This campaign is part of Candere’s ongoing online marketing efforts aimed at building its visibility across various digital platforms. It seeks to reach a broader consumer base through video-led interactive advertisements. For this solitaire campaign, Candere has used a conversational format and Shahrukh Khan’s star power to deliver a simple yet thoughtful message: a small piece of jewellery can fix life’s small problems. The actor is seen purchasing a jewellery piece for his wife after a minor argument, effectively underscoring the campaign’s message, building brand recall, and highlighting Candere’s new solitaire range.
Candere is a prominent online jewellery brand in India, known for its extensive collection of diamond and gold jewellery, and has been a part of Kalyan Jewellers since 2017.
